KPU Booklet Designs
Print Design
After previously working with KPU, I was contacted again to help them design two booklets. One helps International students get to know KPU's offerings and programs. The other is for their International Agents who introduce and inform students abroad about KPU.
Both adhere to the standard KPU branding and are designed to make the content easy to understand at a glance. The International Student Handbook uses an open tone while maintaining KPU's brand status. The KPU Agent Handbook has a more formalized structure, as it is intended as a guide for conduct and critical information.
International Student Handbook
The International Student Handbook uses an open, inviting tone by utilizing imagery while maintaining KPU's brand status.
My approach to designing this booklet was to use visually diverse methods of information organization to keep the reader engaged and informed. The final booklet uses iconography, images, and charts in a clean layout with imagery that communicates the lively, professional environment of KPU's campuses.
KPU Agent Handbook
The KPU Agent Handbook has an information-focused design, as it is intended as a guide for conduct and critical information.
The central design motif, the overlapping red 'arrow', was inspired by previous KPU advertising campaigns that utilize the KPU symbol to create distinct areas for images and text. It gives a clean and cutting-edge design that creates a professional look to the finished booklet.
